Marketing and Business Development Manager
Job Description
The Marketing and Business Development Manager will lead strategic marketing, client development, and growth initiatives for the firm. This role partners closely with attorneys, practice group leaders, firm leadership, and administrative teams to strengthen client relationships, identify new business opportunities, elevate the firm’s market presence, and support revenue growth. The ideal candidate is a proactive, highly organized professional with strong writing skills, sound business judgment, and experience marketing legal or professional services.
Key Responsibilities
- Develop and execute marketing and business development plans aligned with the firm’s strategic goals, practice areas, client priorities, and target markets.
- Work with attorneys and practice groups to identify client development opportunities, referral sources, cross-selling opportunities, industry trends, and competitive intelligence.
- Manage the preparation of pitches, proposals, RFP responses, credentials, attorney biographies, representative experience lists, and other client-facing materials.
- Support attorney business development efforts by coaching lawyers on relationship-building strategies, meeting preparation, follow-up plans, and pipeline tracking.
- Plan, coordinate, and evaluate firm events, webinars, sponsorships, conferences, speaking opportunities, and community or industry outreach initiatives.
- Oversee content development for newsletters, client alerts, website updates, social media, press releases, award submissions, rankings, and thought leadership campaigns.
- Maintain and improve marketing collateral, client lists, matter descriptions, case studies, practice descriptions, CRM data, and experience databases.
- Analyze marketing and business development activity, track return on investment, prepare reports for leadership, and recommend improvements to drive measurable results.
- Collaborate with attorneys, leadership, outside vendors, and internal administrative teams to ensure consistent messaging, brand standards, and timely execution of initiatives.
- Monitor legal industry trends, competitor activity, client needs, and market opportunities to inform strategic recommendations.
Required Qualifications
- Bachelor’s degree in marketing, communications, business, public relations, or a related field.
- Five or more years of marketing, business development, communications, or client development experience, preferably in a law firm or professional services environment.
- Excellent writing, editing, proofreading, presentation, and project management skills.
- Demonstrated ability to build credibility with attorneys, firm leadership, clients, vendors, and colleagues at all levels.
- Strong understanding of professional services marketing, relationship-driven business development, branding, and client service principles.
- Ability to manage multiple priorities, deadlines, and stakeholders in a fast-paced, detail-oriented environment.
- Proficiency with Microsoft Office; experience with CRM, email marketing, proposal, website, social media, or experience management platforms preferred.
Preferred Qualifications
- Prior experience supporting attorneys, practice groups, or industry teams within a law firm.
- Experience developing RFP responses, proposals, rankings submissions, award nominations, and client presentations.
- Familiarity with legal directories, bar associations, trade organizations, client feedback programs, and attorney business development coaching.
- Experience using CRM or pipeline tools such as InterAction, Salesforce, Foundation, or similar platforms.
- MBA, JD, or advanced degree in marketing, communications, business, or a related field is a plus.
If you feel you meet the above qualifications, please apply for immediate consideration.
All qualified applicants will receive consideration for employment without regard to race, color, religion, ethnicity, national origin, sex, gender identity, sexual orientation, disability status, protected veteran status or any other protected status under the law. EverStaff is an equal opportunity employer (M/F/D/V/SO/GI).
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