Paid Search Manager

Armada, MI 48005

Industry: Supervisor Job Number: MM314418110 Pay Rate: $90000-110000 / year

Job Description

Job description
 
We are looking for a Paid Search Manager for one of our great clients. You will be the central location for all paid search marketing as a part of the Marketing team.
 
Responsibilities:
  1. Manage, grow, train, and develop the Search Engine Marketing (SEM/PPC) team.
  2. Oversee day-to-day activities for SEM, SEO, and PPC marketing on various platforms.
  3. Conduct A/B testing to enhance campaign efficiency and drive lead/conversion improvements.
  4. Recommend landing page strategies, consult on planning and optimizations, and provide analytics to measure ROAS.
  5. Develop, implement, and report on effective SEO strategies.
  6. Stay current with new advances in search engine marketing and the overall digital space.
  7. Collaborate with the eCommerce team and other sales channel managers to formulate effective strategies.
  8. Collaborate with agencies and/or vendors when required, including digital marketing project managers and specialists.
  9. Hands-on training to become proficient in digital marketing practices.
 
Requirements and Skills:
  • 3-5+ years in a Search Engine Marketing Management role, leading and developing a team.
  • 3+ years of experience in overseeing and monitoring paid search campaigns and KPIs.
  • Fluency in Google AdWords, Bing Ads, Amazon Ads.
  • Experience in Walmart, Ebay, and social advertising is a plus but not required.
  • Experience in strategizing, developing, executing, optimizing, and measuring all forms of digital paid media (SEM, SEO, PPC).
  • Hands-on knowledge of best practices in SEM and a proven track-record of delivering qualified traffic.
  • Expertise in GA4 (or other analytics software), conversion tracking, e-commerce, and the interplay of PPC/SEO.
  • Strong analytical skills with the ability to drive meaningful actions from large data sets.
  • Ability to multi-task and prioritize in a fast-paced and dynamic work environment.
  • Organized individual with great attention to detail and focus on the quality of results.
  • Self-motivated individual; a good team player.
  • Takes accountability and ownership of his/her own work.
All qualified applicants will receive consideration for employment without regard to race, color, religion, ethnicity, national origin, sex, gender identity, sexual orientation, disability status, protected veteran status or any other protected status under the law.
EverStaff is an equal opportunity employer (M/F/D/V/SO/GI).
 
Job Type: Full-time
Salary: $85,000 - $110,000 per year
Benefits:
  • 401(k)
  • 401(k) matching
  • Dental insurance
  • Disability insurance
  • Health insurance
  • Paid time off
  • Vision insurance
Experience level:
  • 3-5 years
Shift:
  • 8 hour shift
  • Day shift
  • Morning shift
Weekly day range:
  • Monday to Friday
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